Marketing 101: Field Marketing
To play this video, become a BevNET/NOSH Insider or Login.
Description
In this series of educational videos, Julie Suntrup of Switch Marketing offers crucial guidance on how to create and execute a successful field marketing and sampling strategy.
Details
- Category
- Marketing - Sampling
- Run Time
- 5 minutes 42 seconds
- Last Updated
- 9/25/2012
Table of Contents
- What is field marketing?
- Is field marketing different than sampling?
- What are key performance indicators for field marketing? How are they measured?
- Are local or state laws important to consider when implementing field marketing plans?
- How do you evaluate locations for field marketing?
- Can social media rival traditional field marketing?
- What is activating a brand?
- Can you define brand loyalty?