Description

Question & Answer session with Tyler Ricks, CMO Peet’s Coffee regarding Building the Challenger Brand – an outline of all the elements.

Details

Category

BevNET Live Conference Footage

Tags

Beverages

Run Time

8 minutes

Last Updated

12/22/2014

Table of Contents

• 6 minutesWelcome featuring John Craven, Founder, BevNET.com
• 25 minutesPresentation: Building the Challenger Brand - an outline of all the elements
• 8 minutesQuestion & Answer with Tyler Ricks of CMO Peet’s Coffee
• 22 minutesPresentation: Inside the Boulder Brands Investment Group - exploring VC strategy
• 7 minutesQuestion & Answer with Duane Primozich of Boulder Brands
• 21 minutesPresentation: How to Win in Walgreens with Glenn Figenholtz
• 18 minutesGT Dave – Thoughts on Strategy and Passion with GT Dave
• 31 minutesFrom Channel Shifting to Consumer Change – Who are the Shoppers Driving New Product Growth, and Where Can Growing Brands Reach Them?
• 22 minutesPanel Discussion: Innovation Brief – On Managing Your Brand Online – navigating Amazon, Fresh Direct, and a million cyber-storefronts
• 46 minutesBreakout Session: The Art and Science of Optimizing Your Valuation
• 38 minutesBreakout Session: Brands, Bloggers, and Blunders
• 38 minutesBreakout Session: Forming Scientific Advisory Boards & Conducting Clinical Trials
• 53 minutesBreakout Session: Deal Anatomy: How to Avoid Pain Upon Exit