Learn the necessary steps to create and execute a successful field marketing and sampling strategy.
- What advice would you give an entrepreneur to help gain approval for a Costco Roadshow?
- What's the biggest problem a brand will face during a demo?
- Intro to Costco Roadshow
- Product Sampling: Sampling Campaigns
- Product Sampling at Whole Foods
- Logistics of Product Sampling
- Distribution: The Role of Sales & Marketing
- Working with a Marketing Agency: What to expect
- Store Demos: Hiring, Staffing and Training
- Marketing 101: Field Sampling
- Marketing 101: Field Marketing