Description

Beverage Entrepreneur and Entertainment Executive having worked with Blue Chip organizations such as THE COCA-COLA COMPANY, DISNEY, ADIDAS, and ANHEUSER BUSCH. Produced films with DISNEY and SONY, closely affiliated with FIFA & DANONE WATERS OF AMERICA

Details

Category

Retail Management

Run Time

13 minutes 48 seconds

Last Updated

9/5/2012

Table of Contents

• 1 minutes How do I determine the correct channel strategy for my brand?
• 2 minutesAre certain markets or chains better than others for my product?
• 2 minutesWhat are some key differences in working with the overall grocery and convenience channel compared to just natural?
• 42 seconds What is the difference between chain stores and "up and down the street" stores?
• 1 minutes How important are chain authorizations for my brand?
• 44 secondsDo chain authorization come before a distribution agreement?
• 1 minutesHow do I get in touch with a beverage buyer?
• 2 minutesHow do I get in the right position to have my product compete in a specific category?
• 41 secondsHow do I expand my retail presence from one single product to multiple offerings?
• 42 seconds How do I take my product to a mainstream audience?
• 39 seconds How will I know if my product is ready to expand into a new market?