Description

In this series of educational videos, Julie Suntrup of Switch Marketing offers crucial guidance on how to create and execute a successful field marketing and sampling strategy.

Details

Category

Marketing - Sampling

Run Time

5 minutes 42 seconds

Last Updated

9/25/2012

Table of Contents

• 21 secondsWhat is field marketing?
• 20 secondsIs field marketing different than sampling?
• 1 minutesWhat are key performance indicators for field marketing? How are they measured?
• 25 secondsAre local or state laws important to consider when implementing field marketing plans?
• 42 secondsHow do you evaluate locations for field marketing?
• 43 secondsCan social media rival traditional field marketing?
• 46 secondsWhat is activating a brand?
• 1 minutesCan you define brand loyalty?